How Well Do You Know Your Customers?

Do you know their:
• Wants?
• Needs?
• Communication styles?


Do you know the newspapers, Web sites and blogs they read, the radio stations to which they listen, and the television shows they watch? Do you know what your customers think of your service or product and those of your competitors?


The answers to these questions and others are essential to an effective marketing campaign. Knowing can mean the difference between an expensive, ill-conceived plan or a cost-effective, successful campaign.