National Infertility Awareness Week
National Infertility Awareness Week is a great opportunity to showcase your clinic, highlight your organization’s successes,and educate the public about the great advances being made in infertility treatment. It’s also a wonderful time to demonstrate appreciation for your patients and staff members. Congratulations if you have planned events or other promotions for NIAW!
Otherwise, here are a few ideas you can use to positively promote your practice during this important week:
1) Participate in a local RESOLVE program by being a sponsor or volunteering one of your physicians as a speaker;
2) Organize a patient seminar;
3) Send press releases to the local media with examples of real-life, local success stories;
4) Publicize NIAW among your patients so they know there is a week dedicated to their needs;
5) Place an advertisement in a local newspaper listing the names of your staff and lauding them for the great work they do, further establishing your brand identity; and
6) Mention NIAW on your web site.
There are many different ways to publicize this important week as well as other milestones in your practice. But do you have the human resources to implement them? Even your marketing staff may be too busy to plan and execute a strategy for National Infertility Awareness Week. Let the specialists from Davidson Communications help. We can do the leg work that will help your practice take maximum advantage of this special week.