Make #Infertility a Trending Topic on Twitter During National Infertility Awareness Week
Maybe you tweet everyday. Maybe you have a Twitter account that you use every now and then. Or maybe you still think tweeting is what happy birds do and can't figure out the hype from the reality. But wherever you are on the tweeting spectrum, employ the power of this much talked-about social media tool on Monday, April 26 to help promote awareness about infertility.
How Can You Do This?
@Resolve.org, @SomeDayBabyT, a fertility blogger, and many other infertility-related tweeters have created a buzz about making #infertility a trending topic on Twitter on Monday, April 26 in honor of National Infertility Awareness Week. Trending topics are the most tweeted about subjects in the Twittersphere on any particular day. For the infertility community to achieve this goal, we must collectively harness our resources. Here are a few suggestions to make this a reality:
1) If your clinic or agency has a Twitter account, please tweet about #infertility using the # (hash mark) before infertility. Retreat other posts with #infertility within them. Share other important statements (in 140 characters or less) about #infertility during the course of the day.
2) Ask your Twitter followers to do the same, following the same guidelines.
3) Place signs in your reception area and front desk so patients know about the #infertility trending topic campaign. They can voluntarily decide if they want to tweet to their followers.
4) Use your Facebook fan page and individual FB accounts to post this information.
5) Mention the #infertility trending topic campaign on the home page of your Web site.
6) Write a blog post about this by Monday.
6) Email your professional contacts about how they can help spread the word.
7) Forward this newsletter to whomever you think will tweet about #infertility on April 26!
8) Distribute a press release on one of the free wire services about your participation in the campaign. This provides a link for Facebook and Twitter and helps with your overall search engine optimization.
If you Don't Have a Twitter Account....
It takes about five minutes to set-up. You can customize it to have the same look and feel as the rest of your branding. You can find initial followers by looking at who is following others like @Resolve, @TheAFA or @marketingmaven (that's me!). Publicize your Twitter handle on all your marketing materials and Web site and very quickly you will have the essential microblog at your disposal.
It's Not Too Late for National Infertility Awareness Week
Hopefully you have made plans for NIAW. If not, the RESOLVE Web site has great ideas -- both big and small. You will not only be raising much-needed awareness about infertility, but will be taking advantage of a great public relations opportunity for your clinic, agency or organization.
Do You Have Other Ideas About Tweeting #Infertility?
Please email them to me at terri@terridavidsoncommunications.com.