Must-Do Infertility SEO (Search Engine Optimization)
After spending lots of money on Google AdWords, many clients want to know how their Website can rank higher in Google organic search, the listings below the sponsored ads. There are a number of strategies and tactics you can implement, but first you need to make sure you have completed some of the essential elements of optimizing your Website for Google (and other search engines) organic, i.e., non-paid search.
1) Title tags: Does every page of your site have an individualized page title, also known as a title tag? The title page is the text you see at the top of your Web browser. Your site's home page title is particularly important, but also make sure you are using different relevant keywords for the other pages.
2) Meta descriptions: This is the text you find under the results of a search for a particular keyword. It describes what readers will find if they click on the link. A well-written description can give your clinic or agency a leg up on the competitors because it will influence readers to choose your site to find the information they're searching for, though meta descriptions don't influence rankings.
3) Keywords: You can(and should) add keywords to the html code, but a long list of keywords no longer has the influence it once did.
There are a number of other "on-page" SEO tips, such as using headers and CSS (Cascading Style Sheets), including descriptions of your images, developing a good url structure, and making sure Google crawls your site often, i.e., add content to it frequently.