Fertility Clinic & Provider Marketing

Terri Davidson has worked in fertility marketing since 1996, and led the winning marketing efforts at two of the country's most successful fertility providers. She knows the fertility marketplace from all perspectives, including those of patients/consumers, referring physicians, hospitals, support organizations like RESOLVE and the AFA, and pharmaceutical firms and other vendors. Because of her extensive experience in the fertility marketplace, she immediately can jump into any situation and start producing results.

 

Fertility Field Experience

• Marketing Director, Boston IVF, 2001-2003
• Marketing Director, Fertility Center of New England, 1996-2001
• Clients have included: RESOLVE: The National Infertility Association; Cardone Reproductive Medicine and Infertility (MA); Abington Reproductive Medicine (PA); East Coast Fertility (NY); Embryo Donation International/EDI (FL); Kristen Magnacca, Fertility Author and Motivational Speaker; Circle Surrogacy (MA); GENESIS Fertility (NY); Reproductive Science Center (MA); Reproductive Science Institute (PA)
• 18 years of health care marketing experience
• Board member and vice president, RESOLVE of New England

 

Download a pdf file of Davidson Communications' portfolio.

 

Please read the Worcester Telegram and Gazette op-ed piece written by Terri Davidson, in her role as vice-president of RESOLVE of the Bay State, about the 20th anniversary of the Massachusetts Infertility Mandate.

 

For more information on fertility marketing techniques, please refer to these articles:

• Infertility Must-Do SEO

• Infertility Advertising: Show Me the Money (ROI)!

• What Can We Do About Infertility Bashing?

• How Should the Infertility Field Respond to "Eggsploitation?"

• Last Minute Tips to Prepare for NIAW 2011

• Infertility Social Media Tips: Must-do's for Succeeding

• To Baby or Not to Baby: That is the Question
• Mother's Day and Father's Day: Being Sensitive to Your Patients While Promoting Awareness of Fertility Issues
• National Infertility Awareness Week

• Kristen Magnacca Awarded Prestigious Hope Award, Best Book Coping, by RESOLVE: The National Infertility Association

• RESOLVE of the Bay Advocates for Reform of the Massachusetts Infertility Mandate

• The New Marketing Reality for Fertility Clinics

• Fertility Patient Seminars: Dead or Alive

• The 80/20 Rule: Are You Using it to Your Advantage?

• Rafflegate: Infertility Marketing Gone Wild or Much Ado About Nothing?

• What Fertility Patients Really Want From Infertility Advertising

 

Read the Fertility Marketing Maven newsletter.

I had the pleasure of working with Terri for approximately 4 years in a fast growing physician specialty practice that operated in a very competitive environment. I found Terri to be very thorough in developing her analyses. She has a strong creative style in her approach to marketing a product or service with proven abilities to market her plan to a broad audience. I've recommended Terri to others with total confidence that she would provide a valuable service on time and on budget.

 

Ronald P. Jones, Former Chief Operating Officer, BOSTON IVF

"I heard it through the Grapevine."

If you're a certain age, you probably are humming that classic Marvin Gaye tune right now. But the "grapevine" sure has changed since Marvin's day, really taking off with the advent of the Web and exploding with online chats, Facebook, blogging and twittering. Depending on your point of view, the infertilty grapevine either is helping your practice grow and thrive or hurting your chances for success. And since most fertility clinics derive 20 to 30% of their patients from Word of Mouth, i.e., (WOM), no one can ignore it.

 

 

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Davidson Communications Volunteers Public Relations Services to RESOLVE Hope Award Winners!

 

 

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